Adobe acquires image and video enhancement tool maker Topaz Labs

Adobe connected Thursday said it is acquiring Topaz Labs, which offers AI models for video and representation enhancement, and that volition marque it a portion of its originative business.

Topaz Labs, which won an Emmy past twelvemonth for its accumulation tech, has existed for much than 2 decades, making tools for enhancing videos and images. In caller years, the institution has released its ain models: Astra for AI video upscaling and Wonder for representation retouching and enhancement. The startup has besides worked connected a technology that makes it easier to tally ample video models connected consumer-grade GPUs.

Adobe, which already offers immoderate of Topaz’s tools successful its Creative Cloud suite, said it volition integrate Topaz’s models into its Firefly AI app arsenic good arsenic different parts of its representation and video editing suites. Adobe said Topaz’s offerings volition beryllium disposable arsenic standalone services done its website.

Deepa Subramaniam, VP of merchandise selling for Creative Cloud astatine Adobe, said professionals who privation to harvester real-life footage with AI clips tin usage Topaz’s products for tasks similar sharpening details, reducing noise, oregon restoring archival footage.

“Topaz Labs brings heavy expertise successful optimizing large, analyzable AI models to tally straight connected device, a capableness that volition let Adobe to present faster, much responsive experiences for customers and marque precocious AI much accessible and cost-effective for creatives. In addition, Topaz Labs is trusted by professionals of each originative crafts – from designers and video professionals to photographers and endeavor originative teams,” Subramaniam said successful an emailed statement.

Adobe has been successful fierce contention with Canva and DaVinci Resolve-owner Blackmagic Design successful the representation and video editing space. Adobe has been stuffing AI into each of its apps and has besides created an AI-centric media editing workplace with Firefly. By acquiring startups similar Topaz Labs, Adobe wants to support its users from turning to different bundle for video editing and enhancements, encouraging them to instrumentality to its ecosystem.

Adobe said the transaction volition adjacent successful the 2nd fractional of 2026.