Apple raises Mac and iPad prices, spares iPhone for now

Amid a worldwide representation shortage driven by the AI buildout, Apple is raising prices of its Mac and iPad lineups, arsenic reported by Bloomberg. For the moment, determination is nary emergence successful iPhone prices, but determination is simply a anticipation that it could get aboriginal successful the year.

The caller entrant to the MacBook lineup, MacBook Neo, volition present outgo $699 alternatively of $599. The institution besides raised the basal MacBook Air’s terms from $1,099 to $1,299 and the MacBook Pro’s terms from $1,699 to $1,999. The desktop-class Mac Studio present costs $2,499 up from $1,999

iPads besides received a terms bump: the Air present costs $749, up from $599, and the Pro present costs $1,199, up from $999.

Apple’s astute location devices are costlier arsenic well. The modular HomePod is up from $299 to $349, HomePod Mini is up from $99 to $129, and the Apple TV container is up from $99 to $129.

“The user electronics manufacture is facing an unprecedented challenge. The accelerated enlargement of AI information centers has created an bonzer surge successful request for representation and storage. We person ne'er seen a constituent terms summation this much, this quickly,” the institution told CNBC successful a statement.

“We cognize this is not invited news, and we are moving tirelessly to find solutions,” it added.

Last week, Tim Cook told the Wall Street Journal that terms hikes for Apple’s products were “unavoidable,” arsenic representation and retention constituent prices support rising due to the fact that of the AI boom. In March, expert steadfast Counterpoint noted that smartphone DRAM prices person jumped by 50%, and NAND Flash retention prices person jumped by implicit 90% quarter-over-quarter successful Q1 2026.

“We person reached a constituent wherever absorbing representation terms hikes is intolerable unless 1 wishes to tally a concern astatine a large loss. Memory prices person accrued much than fourfold since Q4 2025, and this azygous constituent has eroded the nett margins of astir user electronics players. Apple has done good to clasp prices dependable until now, though it hinted astatine increases past week,” Tarun Pathak, Research Director astatine Counterpoint, told TechCrunch.

“The increasing request for AI infrastructure has fundamentally changed the representation proviso chain, meaning higher BOM (Bill of Materials) costs are present a lasting challenge. We besides expect different PC and tablet OEMs to travel Apple’s example. They whitethorn rise prices connected prime products, chopped discounts, oregon set their merchandise lines to absorption much connected premium devices,” helium added.

While the AI spot crunch is affecting user companies, suppliers similar Micron are reaping the benefits. The institution clocked successful a 4x leap successful year-over-year gross successful its astir caller earnings.