Facebook launches a dedicated Marketplace app for sellers, adds a free verification system

3 weeks ago 20
photo illustration of Facebook logo is seen displayed connected  a smartphone.Image Credits:Mateusz Slodkowski/SOPA Images/LightRocket / Getty Images

5:47 AM PDT · July 24, 2026

Facebook is rolling retired caller updates contiguous successful a bid to summation engagement and marque the level much organized for its users. In the offing are caller apps for sellers connected Marketplace; a verification strategy to beryllium you are quality connected services similar Dating, Marketplace, and Groups; and a caller immersive plan for video.

Facebook Marketplace sees much than 430 cardinal monthly listings, and with more than 1.1 cardinal progressive users, it is simply a large crushed younger folks inactive usage the platform.

To support this momentum going, Facebook is launching a abstracted app for radical who database and merchantability items connected the level frequently. Dubbed “Seller, the app lets sellers negociate their listings, connection buyers, and way the show of items.

Image Credits: FacebookImage Credits:Facebook

Facebook is besides rolling retired a escaped verification strategy called Facebook Verified — not to beryllium confused with Meta Verified, which lets you subscribe for a verification people and different features.

The caller strategy lets radical instrumentality a selfie to verify their authenticity arsenic a existent user, and past the verification people volition amusement up connected their illustration crossed Facebook Dating, Marketplace and Groups. The verified people looks similar a cheque people wrong a achromatic circle, dissimilar the bluish badge you tin get by paying for Meta Verified.

Image Credits: Meta.Image Credits:Meta

The institution said it is besides investigating an optional, immersive, full-screen video presumption for the Facebook app that pops up arsenic soon arsenic you unfastened it. This update volition initially beryllium rolled retired to “video-heavy” planetary markets, and marque its mode to the U.S. adjacent year.

Facebook said users tin crook disconnected this UI to spell backmost to the feed-based interface. The institution has tested a akin update with Instagram successful respective markets.

New app releases are turning into a regular people of enactment for Meta, which has ramped up its app improvement to prosecute antithetic sets of users. In May, it debuted a Reddit-like app for Facebook Groups called Forum, and this period it released a vibe coding app called Pocket.

The institution said it plans to adhd AI to the app to assistance users automate tasks specified arsenic penning descriptions of items they privation to enactment up for sale, oregon hunt done groups to reply questions.

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Ivan covers planetary user tech developments astatine TechCrunch. He is based retired of India and has antecedently worked astatine publications including Huffington Post and The Next Web.

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