Ford’s new electric truck, ‘Fathom’, starts at $28,350

Ford’s next-generation electrical motortruck volition beryllium called Fathom, and it volition commencement astatine $28,350 erstwhile it goes connected merchantability successful 2027, the institution said connected Thursday.

A “destination and delivery” interest volition bring that terms up to $29,945, putting the Fathom just beneath the $30,000 people that Ford has targeted since it archetypal started talking much openly astir the task successful 2025.

The truck, erstwhile it arrives adjacent year, represents a large stake for Ford. It’s the automaker’s 2nd all-electric motortruck aft the F-150 Lightning (third, if you number the limited-run Ranger EV from the precocious 1990s). But similar galore of its peers, the institution has dramatically pulled backmost connected its once-ambitious plans to physique electrical vehicles.

The Fathom is the archetypal conveyance Ford is gathering connected its caller “Universal EV Platform,” oregon UEV, which volition powerfulness a fig of antithetic EVs and involves a brand-new assembly enactment process meant to chopped costs. It’s an effort by CEO Jim Farley to effort and drawback up to class person Tesla, arsenic good arsenic the galore Chinese EVs that he’s argued against allowing into the U.S. marketplace — each portion gathering the motortruck successful Louisville, Kentucky.

Deliveries statesman successful “fall 2027,” and Ford said connected Thursday that it won’t uncover the motortruck until “early 2027,” which is erstwhile it volition commencement taking pre-orders.

We bash person immoderate details, though. Ford has already said the Fathom volition have Apple Maps built into its operating system, and connected Thursday, the institution said the motortruck volition enactment Android Auto and Apple CarPlay. Notably, it volition not support Apple’s next-generation CarPlay Ultra.

The Fathom volition person 5 seats, which is much interior abstraction than a Toyota Rav4; a “large, high-resolution interaction screen,” and a “digital car key.” It volition beryllium susceptible of bidirectional power, overmuch similar the Lightning and the hybrid F-150.

Every Fathom volition besides beryllium “BlueCruise-capable,” meaning it volition travel with the tech integrated, but buyers volition apt person to wage other to alteration Ford’s hands-free precocious operator assistance system. The motortruck is expected to person a newer, much almighty mentation of BlueCruise that Ford says volition yet beryllium susceptible of handling supervised driving from starting constituent to destination. Eyes-off driving is expected successful 2028.

The Fathom’s starting terms besides lone includes the “standard range” lithium robust phosphate artillery pack. Ford hasn’t yet said however galore miles the motortruck tin thrust connected a azygous charge.

Ford said the sanction represents “a heavy knowing of the idiosyncratic who would drive” the truck, and however their “motivations look a small antithetic from the accepted motortruck customer’s.”

“[T]he sanction had to bash much than dependable good. It had to seizure a mindset, shifting the absorption from specs to a tone of adaptability,” the institution wrote.

Electric trucks person not done terribly good successful the U.S.. The Lightning lone moved a small much than 10,000 units successful its best quarter, and though Tesla’s Cybertruck had a higher peak, it has since crashed out.

Ford is gambling by choosing the motortruck signifier origin for its archetypal UEV level vehicle. But determination are immoderate inherent upsides: The Fathom and different vehicles built connected the level volition beryllium the archetypal that Ford has designed from the crushed up to usage electrical powertrains. That should mean less tradeoffs connected range, efficiency, and wide packaging of the vehicle.

Both the Fathom and UEV person been successful the works for a fewer years. It started arsenic a skunkworks task that Farley tasked erstwhile Tesla exec Alan Clarke with leading, arsenic TechCrunch first reported successful 2024. The squad is flush with talent from Rivian, Tesla and Apple’s now-defunct car project, and has purportedly been moving successful isolation successful Los Angeles, separated from the bureaucracy of the remainder of the company.

All of this apt contributed to getting the Fathom’s starting terms to conscionable nether $30,000, a large accomplishment successful a marketplace wherever the mean caller car costs $50,000. The motortruck won’t person a batch of contention successful that scope — it’s fundamentally going up against conscionable the spartan, Jeff Bezos-backed Slate pickup, and a fewer non-truck EVs similar the Chevy Bolt.

Ford has recovered a ton of occurrence with its small, low-cost Maverick pickup, which comes successful some interior combustion and hybrid powertrain variants. The Fathom is an effort to vessel that lightning, without going the mode of the Lightning.