From first users to billions: Google’s Robby Stein joins TechCrunch Disrupt 2026

Getting radical to effort your archetypal merchandise is 1 challenge. Changing a merchandise that billions of radical already trust connected is another. The ambition is inactive to determination fast, trial ideas, and physique thing better. But erstwhile each update carries consequences astatine a planetary scale, the instincts that helped you get started whitethorn request an update of their own.

That hostility is astatine the halfway of this Builders Stage session, “From MVP to Billions of Users: How Product Decisions Must Change astatine Scale,” a fireside chat astatine TechCrunch Disrupt 2026. Led by Robby Stein, vice president of merchandise for Google Search, this league explores however merchandise teams equilibrium velocity with trust, and innovation with reliability, erstwhile their decisions impact billions of users.

Image Credits:TechCrunch

Disrupt returns to Moscone West successful San Francisco, October 13-15, bringing unneurotic 10,000+ start-ups, investors, and tech decision-makers. Hear however merchandise decision-making evolves arsenic the stakes get higher by registering for your summons present to prevention up to $200 earlier prices summation connected September 25, 11:59 p.m. PT. Save up to 30% much if you drawback radical passes for 4 oregon more.

When your merchandise outgrows your archetypal playbook

How bash you support experimenting erstwhile users expect your merchandise to enactment each time? How bash you present thing caller without undermining what radical already value? And which early-stage instincts should you clasp onto arsenic your institution grows?

Stein’s league tackles the displacement from gathering a archetypal minimum viable merchandise to making decisions wrong 1 of the world’s largest merchandise organizations. The speech focuses connected what changes erstwhile moving, portion maintaining spot and delivering a reliable experience.

For founders, the worth isn’t successful copying Google’s processes. It’s successful examining the decisions down them: wherever velocity creates an advantage, wherever greater attraction becomes essential, and however to admit erstwhile the mode you physique needs to germinate alongside the product.

Learn these invaluable insights from Stein, and 250+ different speakers crossed 200+ sessions, by registering for your pass. Register present to prevention up to $200 earlier prices summation connected September 25, 11:59 p.m. PT.

A merchandise person who has built connected some sides of the standard divide

Stein’s acquisition isn’t constricted to moving wrong a exertion giant. He co-founded and led Stamped, a societal recommendations startup acquired by Yahoo, and aboriginal spent 5 years starring user products astatine Instagram. There, helium helped physique and standard the products and teams down Stories, Feed, Direct Messaging, and Reels. Before returning to Google successful 2024, helium was caput of merchandise astatine Artifact, an AI-powered newsfeed.

That vocation brings some the founder’s position and the acquisition of processing wide utilized user products to the conversation. For anyone moving done the modulation from an aboriginal merchandise to a increasing platform, it’s an accidental to perceive from idiosyncratic whose enactment has spanned some environments.

Register present to prevention up to $200 connected your pass earlier prices emergence connected September 25 and thin successful connected this league astatine Disrupt successful October.

Image Credits:Noam Galai / Getty Images

Today, Stein works connected generative AI products and experiences wrong Google Search. That places him astatine the intersection of introducing caller exertion and evolving however radical find information.

The standard is substantial. In May, Google reported that AI Mode had surpassed 1 cardinal monthly users, a twelvemonth aft its debut. Earlier this year, Stein besides outlined updates that fto radical determination from an AI Overview into a follow-up speech successful AI Mode, describing a hunt acquisition designed to accommodate some speedy answers and deeper exploration.

That enactment provides a timely backdrop to the session’s cardinal question: How bash you support pushing a merchandise guardant without losing the qualities that marque radical beryllium connected it? For founders introducing AI into their ain products, it’s a utile mode to deliberation beyond what the exertion tin bash and see however radical volition really acquisition it.

Register now to perceive from 1 of the leaders making waves successful the tech market, whose institution has much than 1 cardinal users, and save up to $200 connected your pass earlier September 25.

Learn however to physique for the users you haven’t reached yet, lone astatine Disrupt 2026

You don’t request a cardinal users for these questions to matter. Whether you’re refining your archetypal product, expanding a increasing platform, oregon rethinking an established experience, the adjacent signifier of maturation is simply a crushed to analyse the decisions that got you this far.

Join the speech astatine Disrupt, past support it going with founders, investors, and operators crossed six manufacture stages, roundtables, breakouts, the Expo Hall, Startup Battlefield, and countless networking opportunities.

Your merchandise is evolving. Make definite your attack to gathering it evolves, too. Secure your walk to TechCrunch Disrupt 2026 earlier September 25 astatine 11:59 p.m. PT to prevention up to $200. Save 30% much for groups of 4 oregon more.

Image Credits:Noam Galai / Getty Images