Google DeepMind bets $75M on AI’s future in Hollywood with A24 deal

In Brief

A caller confederation has formed betwixt a Hollywood workplace and a tech juggernaut. 

On Monday, Google DeepMind announced a $75 cardinal concern (per the WSJ) into fashionable indie movie workplace A24, known for hits similar “Marty Supreme,” “Everything Everywhere All At Once,” and the latest blockbuster “Backrooms.” Google DeepMind is billing the concern arsenic a partnership, a “first-of-its-kind” that volition spot the 2 companies make AI tools for filmmaking, with Google DeepMind receiving “feedback and guidance from starring artists.” A24 has precocious worked with large names similar Timothée Chalamet and Anne Hathaway connected respective projects. 

“We judge the champion mode to make tools that empower artists is to enactment straight with them,” Demis Hassabis, Google DeepMind co-founder and CEO, said successful a property release. “By collaborating with filmmakers and manufacture leaders similar A24 from the beginning, we tin physique caller AI features to enactment artists successful authentic, meaningful storytelling that helps alteration their originative vision.” 

Though contention has swirled astir Hollywood implicit the usage of AI successful movies, A24 would beryllium acold from the archetypal workplace to research integrating AI into the originative process. Netflix announced earlier this twelvemonth that it was buying Ben Affleck’s company, Interpositive, which creates AI tools for filmmakers. Last year, meanwhile, Amazon’s MGM Studios launched an AI portion focused connected processing tools for tv and movie production.  

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