Lovable says it has hit $500M in annualized revenue, with 1 million new projects a week

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Anton Osika, co-founder & CEO astatine  LovableImage Credits:Bruno de Carvalho/SOPA Images/LightRocket / Getty Images

6:00 AM PDT · June 9, 2026

Europe’s fast-growing vibe coding startup, Lovable, tells TechCrunch it has surpassed $500 cardinal successful annualized gross tally rate.

Lovable past discussed its gross successful February, erstwhile the institution said it crossed $400 million. In August, 2024, Lovable said it could deed $1 cardinal successful annualized gross wrong 12 months. It whitethorn not beryllium connected way to treble that fig by summer, but it is inactive reporting jaw-dropping growth; the company, founded successful precocious 2023, hasn’t yet deed its three-year anniversary.

The institution besides claims it has been utilized to physique implicit 50 cardinal projects and says usage has accelerated to 1 cardinal caller projects a week. According to a survey of those projects that tally connected the company’s blog, Lovable says its users are chiefly non-technical, yet are progressively gathering bundle they mean to monetize oregon usage successful their businesses.

Its users are founders, designers, and salespeople gathering websites and e-commerce storefronts, arsenic good arsenic interior tools similar CRMs, inventory systems, and HR platforms, the institution says.

That database tells a story. AI vibe coding platforms person been seen arsenic a menace to bequest SaaS software. Why bargain costly yearly contracts erstwhile you tin conscionable vibe codification it yourself? Lovable’s survey appears to connection immoderate information that this is so happening. Of course, Lovable — truthful astir of the projects built connected it — isn’t aged capable to reply the harder question astir vibe-coded software: volition specified an attack beryllium short-lived? That’s due to the fact that it’s not the archetypal gathering portion that’s the occupation — it’s the maintaining part.

Software operates astir similar a surviving organism: adjacent well-written, well-designed codification that isn’t AI slop runs atop an ever-shifting stack of dependencies, third-party services, and infrastructure — each of which is perpetually being updated, which means end-user bundle is ever breaking. That’s wherefore truthful galore companies take to bargain alternatively of build. They privation others to beryllium liable for keeping it running. We’ll person to spot if Lovable and different vibe coders volition transparently study abandoned projects arsenic their platforms mature — aka the not-as-flattering stuff. If those abandonment rates are low, that volition beryllium the true denotation that the alleged SaaSpocalypse is present and present to stay.

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