Meta’s Muse hits 10M U.S. downloads in 40 days, a milestone reached by only 11 other apps

Meta’s AI companion, Muse, is present 1 of lone a twelve mobile apps to person reached 10 cardinal U.S. downloads successful its archetypal 40 days connected the market. According to caller information from marketplace quality supplier Sensor Tower, Muse has seen 10.9 cardinal downloads since its September debut, 10.2 cardinal of which were successful the United States.

Only 11 different apps to day person reached this benignant of post-launch milestone, said Sensor Tower’s Senior Insights Analyst Kara Lee. The astir caller of these was Meta’s Threads, backmost successful July 2023. Other apps that saw this benignant of standard were mostly mobile games, Lee noted.

Meta’s occurrence is tied to the company’s ability to standard its caller apps by selling them crossed its different services, which it has done with some Threads and Muse. Threads was built connected apical of Instagram’s societal graph, and its contented has been integrated into some Facebook and Instagram. However, Muse isn’t lone benefiting from Meta’s quality to marketplace the AI cause crossed its household of apps, which contiguous includes 3.6 cardinal regular progressive users; the institution is besides heavy investing successful advertizing to thrust caller users to Muse.

Per Sensor Tower’s data, Meta has allocated 39% of its full advertizing walk to marketplace Muse successful October, up from 23% past month. In addition, Muse present ranks arsenic the 21st largest marque successful the U.S. by advertizing impressions this month, up from 73rd successful September.

Still, selling an app and retaining users aft the archetypal radiance wears disconnected are 2 antithetic things. In this case, Muse is seeing amended retention rates than its AI competitors similar ChatGPT, Claude, and Grok.

In the U.S., the app had a 30% retention complaint aft 7 days and a 23% retention complaint aft 14 days. By comparison, its rivals saw an mean of a 19% 7-day retention complaint and a 16% 14-day retention rate, according to the firm’s data.

Muse besides deed different milestone that demonstrates progressive engagement with the AI app. Its regular progressive users reached 2.5 cardinal for the archetypal clip connected October 16, a 15% week-over-week increase.

Meta’s latest AI app, which tin grip assorted tasks connected users’ behalf, has seen breakout success since its debut. It changeable up to No. 1 connected the App Store, and, astatine 1 point, adjacent outpaced immoderate of the metrics ChatGPT saw pursuing its launch. Its latest milestone sees it topping its rivals again, arsenic ChatGPT saw 3.7 cardinal U.S. downloads successful its archetypal 40 days connected the market. Grok and Claude saw lone 500,000 and 200,000 U.S. downloads, respectively, successful their archetypal 40 days.

Globally, ChatGPT bushed retired Muse, having scaled to astir 15 cardinal planetary downloads successful its archetypal 40 days. But this isn’t a just comparison, arsenic ChatGPT benefited from a wider reach. Muse is lone disposable successful the U.S. and Canada for now, portion ChatGPT’s app attracted attraction from markets similar Japan, Brazil, and Germany, too. (Japan, for instance, accounted for 25% of its planetary installs during its archetypal 40 days.)

Since launching, Muse has retained its No. 1 fertile connected the U.S. App Store for each days but October 19, erstwhile streaming app Kick concisely bushed it out. It has since reclaimed the apical spot arsenic of Tuesday. Muse has besides been No. 1 connected Google Play implicit the past 30 days.