Microsoft is reportedly training salespeople to talk down OpenAI and Anthropic

4 weeks ago 33
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4:59 PM PDT · July 15, 2026

Microsoft appears to beryllium prepping its income squad to get much competitory with the different large players successful the AI industry.

At an interior gathering connected Tuesday, the company’s executives outlined a program for salespeople to negatively comparison AI products from companies similar OpenAI, Google, and Anthropic to its own, according to a new report from Bloomberg. The meeting, billed arsenic a strategy league for the caller fiscal year, reportedly leaned heavy connected pitching the ratio and cost-effectiveness of Microsoft’s in-house models against those of its rivals.

“Everyone other is selling parts — we’re selling the afloat end-to-end system. That’s the communicative that we each request to get retired determination and archer successful FY27,” Executive Vice President Jay Parikh reportedly told the room.

Executive Vice President Jacob Andreou reportedly went further, delivering a presumption comparing Copilot straight to Anthropic’s chatbot Claude. According to Bloomberg, Andreou noted that, erstwhile it came to show wrong Microsoft’s bureau apps, Anthropic’s exemplary was “slower and little accurate, and lacked the due information integrations,” Bloomberg writes.

TechCrunch has reached retired to Microsoft and Anthropic for remark and volition update this communicative if we perceive from either outfit.

A institution coaching its income squad connected however to trash-talk competitors isn’t peculiarly surprising. What’s much notable is who Microsoft is present targeting — the aforesaid companies it has agelong depended connected for the AI models powering its ain products.

It’s conscionable the latest determination successful that direction. A report earlier this period recovered that Microsoft has been swapping OpenAI and Anthropic’s models retired of flagship apps similar Word and Excel successful favour of its ain — a cost-cutting move, according to that report.

There was a clip erstwhile Microsoft and OpenAI were attached astatine the hip. The 2 companies entered into a precise unsocial statement years agone that saw Microsoft supply superior and compute to OpenAI portion allowing Microsoft to bask exclusive entree to OpenAI’s API and models. The companies amended the concern successful April, dropping the exclusivity clause and clearing OpenAI to merchantability to Microsoft’s competitors.

That revised narration whitethorn assistance explicate the income team’s caller pitch. Microsoft has been battling a less-than-optimal banal outlook implicit the past year, arsenic investors question the company’s monolithic spending connected the buildout of its AI business. Talking up however competitory those products really are is apt an effort to calm those waters and physique assurance successful Microsoft’s semipermanent AI plan.

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Lucas is simply a elder writer astatine TechCrunch, wherever helium covers artificial intelligence, user tech, and startups. He antecedently covered AI and cybersecurity astatine Gizmodo. You tin interaction Lucas by emailing lucas.ropek@techcrunch.com.

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