Phone maker OnePlus says it won’t release new phones in the U.S. and Europe

Update July 16, 2026 (3:00 americium PT): OnePlus said that the institution won’t motorboat caller products successful Europe and North America.

“After cautious assessment, OnePlus volition nary longer motorboat caller products successful Europe and North America. All users’ rights and interests, including after-sales enactment and bundle updates, volition stay afloat guaranteed,” it said successful a connection to TechCrunch.

Amid rising user electronics prices and dilatory request for caller purchases, Android telephone shaper OnePlus plans to upwind down its U.S. and Europe operations this week, according to a study from Bloomberg.

The study cited a root saying that OnePlus’ shuttering of its U.S. and European shops is portion of a firm rejig astatine genitor institution Oppo. It besides noted that OnePlus volition upwind down its operations successful India, 1 of its biggest markets extracurricular China.

OnePlus was started by Pete Lau and Carl Pei successful 2013 to marque affordable Android phones for tech enthusiasts. Over time, the institution expanded the scope of offerings and that created planetary request for its products. Pei left the institution successful 2020 to commencement Nothing. As the terms of the company’s flagship phones increased, OnePlus besides ventured into much affordable phones with its Nord series.

Analytics firms similar IDC and Counterpoint person predicted that smartphone shipments are going to diminution by much than 13% successful 2026 owed to a constricted proviso of representation chips that’s been described arsenic RAMageddon.

Oppo faced a double-digit shipment diminution year-over-year for the 2nd 4th of 2026, according to a study by Counterpoint. It noted that the institution faced “softness crossed astir of its cardinal markets” due to the fact that of anemic demand.

The institution plans to proceed operating OnePlus successful China and merchantability Realme phones overseas successful areas similar the Nordic region, wherever it has proved successful, according to the Bloomberg report.

Counterpoint said that the company’s shipments to different companies person dwindled successful the past year. The steadfast said that its shipment stock to U.S. dropped beneath 1% past year.

“OnePlus built its sanction arsenic the “flagship killer” — high-end specs, mid-range price, and assertive planetary expansion. That maturation era’s over. The institution is present doubling down connected China and retreating from the remainder of the world,” Counterpoint’s elder probe expert Maurice Klaehne told TechCrunch.