Reelful’s AI turns your camera roll into short-form videos for social media

A caller iOS app called Reelful uses AI to automatically crook photos and video clips from your camera rotation into polished TikTok- and Instagram Reels-style videos for societal media. Reelful is designed for radical who privation to make societal content, but find accepted video editing tools excessively analyzable oregon time-consuming.

The app’s motorboat reflects a broader displacement successful video creation, arsenic AI is allowing users to determination beyond accepted originative tools to AI agents that are susceptible of automating contented creation. Reelful joins a increasing question of AI startups that are reshaping however contented is created, including Opus Clip and Captions.

Reelful, which is presently participating successful a16z’s Speedrun program, was founded by Kate Deyneka, a erstwhile instrumentality learning technologist astatine Snapchat who helped make video and representation models.

Deyneka near the societal media elephantine to physique an agentic video exertion that helps radical make short-form videos automatically, getting escaped of the request to walk clip selecting clips, adding effects, signaling a voiceover, and fine-tuning edits. 

“I privation to station much connected Instagram, TikTok, YouTube Shorts, but video editing takes a batch of time, truthful overmuch clip that I bash not adjacent privation to walk it due to the fact that I person a batch of things going connected successful my life, particularly present arsenic an early-stage founder,” Deyneka said successful an interrogation with TechCrunch. “I person a batch of events, I conscionable a batch of absorbing people, and this is what I spot for each my laminitis friends: they person a precise progressive life, particularly close present erstwhile AI is booming, but we bash not person clip to edit. I spot Reelful arsenic a instrumentality that tin assistance radical physique their online beingness and their idiosyncratic brand.”

Reelful works by getting users to participate a punctual describing the communicative they privation to tell, whether it’s a question recap, merchandise demo, oregon lawsuit highlight. Users past make a dependable clone by signaling a 30-second sample, and prime photos and videos from their camera roll. Reelful volition past program the video, constitute the script, adhd an AI voiceover, and assemble the last edit implicit with captions, music, and dependable effects. 

Image Credits:Reelful

Reelful volition crook inactive images into AI-generated video clips. For example, if a idiosyncratic includes a photograph of idiosyncratic cutting a mango, Reelful tin animate the representation into a abbreviated video showing the idiosyncratic slicing into the fruit. The AI-generated videos diagnostic a watermark to pass users that it has been created with AI. 

After Reelful generates a implicit video, users tin proceed editing it further by chatting with the app to bash things similar swap the soundtrack, revise the script, oregon set different aspects of the video.

Deyneka says Reelful’s people audience, astatine slightest for now, is founders and concern owners who request to consistently make contented to physique their online presence, idiosyncratic brand, oregon institution brand. For example, a salon successful the Bay Area whitethorn person a batch of contented connected manus astir its services and lawsuit transformations, but not person the clip oregon resources to crook that contented into polished societal media videos. That’s wherever Reelful comes in, Deyneka says.

“My people usage lawsuit is that you went to an lawsuit oregon you met immoderate chill people, and you recorded a abbreviated interrogation with them and portion you are driving backmost location you conscionable uploaded everything to the app, and by the clip you’re home, the video is ready,” Deyneka said. “So I privation to marque it precise effortless for radical to stock their life, their content, their expertise without actively editing oregon mounting up the things connected their laptop.”

Reelful offers some one-time purchases and subscription plans. Users tin bargain video credits successful bundles of 5 videos for $15, 15 videos for $43, oregon 33 videos for $90. The “Creator” subscription costs $25 per period for 10 videos, portion the “Pro” program offers 25 videos per period for $50. The Studio program includes 60 videos per period for $100.

While Reelful is presently lone disposable connected iOS, Deyneka plans to motorboat Android and web versions successful the future.