Image Credits:Chung Sung-Jun / Getty Images8:37 AM PDT · July 31, 2026
The ongoing shortage of RAM chips is not lone expected to persist into the adjacent year, but volition apt intensify successful 2027, with choky proviso conditions lasting until astatine slightest 2028, according to Samsung, which manufactures and supplies astir a 3rd of the world’s representation chips.
Samsung said successful its Q2 net telephone that frontier AI labs, hopeless to get entree to representation infrastructure, person been “sharing their medium- to semipermanent request forecasts” straight with the Korean tech elephantine to unafraid aboriginal supply.
The precocious request enables Samsung to prioritize customers consenting to motion semipermanent contracts. This multi-year visibility volition let the institution to instal instrumentality and ramp up accumulation without worrying that request volition adust up, helping it debar the representation industry’s humanities boom-and-bust cycles.
Memory shortages driven by the AI roar person besides pushed up spot prices successful caller months. This has been a double-edged sword for Samsung: While income astatine its semiconductor portion deed an all-time precocious successful Q2, profitability successful its smartphone and TV divisions shrank, arsenic the higher-priced chips drove up constituent costs.
Samsung has adjacent started passing immoderate of those expanding constituent costs connected to consumers by expanding the prices of its Galaxy smartphones and tablets. However, arsenic a result, request for these devices has dropped.
The representation shortage, informally dubbed “the RAMaggedon”, has besides forced Apple, Samsung’s archrival, to raise the prices of its Macbooks, Macs and iPads past month. On its latest net call, Apple warned that gross maturation for the upcoming 4th is projected to dilatory to betwixt 9% and 11% year-over-year, down from its caller 16% quarterly maturation rate.
With representation manufacturers shifting accumulation capableness toward AI information centers and distant from user electronics, consumers are facing a caller reality: higher instrumentality prices. Nvidia is expected to rise its consumer graphics card prices by 20% to 30%, which whitethorn further thrust up prices of gaming devices, desktop computers, consoles, laptops, and the like.
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Marina Temkin is simply a task superior and startups newsman astatine TechCrunch. Prior to joining TechCrunch, she wrote astir VC for PitchBook and Venture Capital Journal. Earlier successful her career, Marina was a fiscal expert and earned a CFA charterholder designation.
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