Synthetic-user startup Simile raises $200M at $2B valuation 5 months after $100M Series A

In Brief

Add different subordinate to the fast-and-furious AI unicorn club: Simile. Just 5 months aft emerging from stealth and announcing a $100 cardinal Series A led by Index Ventures, it has closed a $200 cardinal Series B astatine a $2 cardinal valuation, the startup says.

The B circular was led by Greenoaks with information from Index, Hanabi, Bain Capital Ventures, A*, Factory, Definition, and CVS Health Ventures. CVS is besides 1 of Simile’s marquee customers.

The startup offers simulated users for areas similar selling and merchandise research. It was founded by Stanford PhD postgraduate Joon Sung Park, whose dissertation progressive a task called “Smallville” successful which AI agents carried connected simulated quality lives, close down to holding parties.

The startup’s stated ngo of simulating “all 8 cardinal radical connected earth, accurately and honestly” is preposterous — the full crushed to behaviour marketplace probe is due to the fact that humans are unpredictable, guided, arsenic we are, by some emotions and reason. However, simulating users for probe is simply a promising area. It’s akin to vibe coding for merchandise mock-ups.

Other startups successful this vein person besides caught VC attention, specified arsenic Aaru, which raised a Series A successful December, besides astatine a hefty “headline” $1 cardinal valuation.

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